Promoting Financial Avenue During COVID-19

The pandemic has created financial hardship for so many, resulting in an increased interest in financial education. Use our special marketing copy for emails, newsletters, or social media to help students discover Financial Avenue.

Article Templates

Use these text articles to insert in email communications or newsletters that you share with your students. Each article
highlights the benefits of each course and encourages participation in that course.

Course Flyers

Encourage participants to complete a course in Financial Avenue by posting or distributing these flyers. Each flyer contains
an area where you can insert your School/Organization Name and unique Access Code.

Program Brochure

Use this Program Brochure to provide participants with an overview of Financial Avenue and each course. The brochure
contains an area for you to insert your School/Organization Name and unique Access Code.

Promotional Videos

These videos can be used to introduce students, family, staff and faculty to Financial Avenue. Feel free to use these videos for orientations, student/parent newsletters, email blasts, workshops or in any way that would help your audience grasp the importance of financial wellness via Financial Avenue.

Email Assets

Use these various graphics to enhance your email communications to your Financial Avenue program participants.
Remember, you can use the content from the article templates provided above to spread your message. Be sure to include
your organization name, physical address, and unsubscribe information in order to be compliant with CAN-SPAM regulations.

Social Media Guide

This social media guide includes sample content for social media platforms to promote Financial Avenue and financial
education to your students. Want to create your own tweets or Facebook posts? Be sure to reference our expert, the
#Knowl, with his hashtag.

Social Media Cards

Download these social media cards and use them to accompany your tweets and/or Facebook posts.

Suggested Website Language

We’ve crafted some suggested verbiage for your website (e.g. Financial Aid or Classroom Resource page). Use this language
as is or modify to fit your needs to promote the Financial Avenue program to your students. The more channels through
which students see the Financial Avenue name and have access to the registration link, the more confident we are you’ll
see participation success.

Download the Financial Avenue logo for use on your website and in print materials to further promote our partnership.