In the world of online shopping, often buyers will purchase an item only after they see that other people also like it. And the easiest way to find out consumer sentiment? You guessed it: reviews. Many online purchases are based on careful consideration of star ratings and product reviews left by complete strangers. Some 82% of … Continued

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Online ads are like salespeople. Sometimes they’re helpful — and sometimes they trail you while you shop, make suggestions, “check in” on you, and all but shove you to the checkout. Those online ads “chase you around the internet,” says Neeru Paharia, associate professor of marketing at Georgetown University’s McDonough School of Business. They get … Continued

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You don’t have to cancel your Amazon Prime or turn your vacation into a staycation in order to save money. Here are some less painful things you can cut from your budget in 2019. Duplicate clothing Make this the year you resolve to stop buying your favorite piece of clothing in every color of the rainbow. … Continued

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