Online ads are like salespeople. Sometimes they’re helpful — and sometimes they trail you while you shop, make suggestions, “check in” on you, and all but shove you to the checkout. Those online ads “chase you around the internet,” says Neeru Paharia, associate professor of marketing at Georgetown University’s McDonough School of Business. They get … Continued

READ MORE

Every time Olivia Robinson shops at Nordstrom, $10 moves from her checking account to savings. She set up this automatic transfer, or “rule,” in the savings app Qapital. The rule “has definitely scaled back my spending at Nordstrom,” says Robinson, 26, a flight attendant and travel blogger based in Seattle. This way of saving money … Continued

READ MORE

When was the last time scrolling through Instagram made you feel better? If you’re like me, the puppy photos on your feed momentarily boost your mood, but the parade of carefully selected and artfully edited experiences leaves you feeling depleted. How can these people afford to travel to New Zealand? When will it be your turn to … Continued

READ MORE

These links are being provided as a convenience and for informational purposes only; they do not constitute an endorsement or an approval by Inceptia of any of the products, services or opinions of the corporation or organization or individual. Inceptia bears no responsibility for the accuracy, legality or content of the external site or for that of subsequent links. Contact the external site for answers to questions regarding its content.